Making Yourself The Expert

One thing that I have learned on this entrepreneurial journey is that you have to be consistently learning.  Learn, Learn, Learn.  Study, Study, Study.  Research, research, research.  Engage, engage, engage.  Share, share, share.  Personal and professional development is key to success.

Everybody trusts an expert. And, as every salesperson will tell you, individuals want to do business with people they know, like, and trust.
 

Here’s the 10-step process:

Step 1. Determine how you are going to brand yourself or your company. How do you want people to see or perceive you?

Step 2. Create a profile that will match your brand. It can include your degrees or certifications, your experience, your knowledge, and any material you’ve written or created.

Step 3. Create accounts at all of the major sites where you can brand yourself — LinkedIn, Twitter, YouTube, Facebook. Then post consistent information on each of these sites with proof of your expertise.

Step 4. Get your knowledge out there by participating online. Many social media websites — including LinkedIn and Facebook — provide a place for you to answer questions posted by other users. All you need to do is review the questions, post a detailed, informed answer, and include a way for people to contact you.

Step 5. Get published on the Internet. The easiest and fastest way to get published is by creating a blog. There are many free tools out there for blogging, including WordPress and Blogger. The more quality information you publish in your area of expertise, the more you are perceived as an expert.

Step 6. To increase the impact of your social media presence, interlink between the social media sites and have them all crosslink to your website or blog. For example, have LinkedIn link to your blog, have Facebook link to your blog, and have your blog link back to LinkedIn and Facebook.

Step 7. Develop a strategy for enhancing your credibility with simple, informational videos highlighting your area of expertise. They can be as short as 3-4 minutes. Record them with a flip camera or a video cam on your computer and upload them to YouTube.

Step 8. Leverage the power of these sites for search engine optimization. If you follow the steps above, you’ll find that your name will come up high in the search engines. Google loves social media websites.

Step 9. Be active on these sites. You need to become part of the community. Social media websites are not just places to post information and broadcast your ideas. They are designed to be interactive. The more you interact, the more people will get to know, like, and trust you — and respect you as an expert.

Step 10. Finally, become a voice of your industry. You can do this by researching relevant news stories and reporting on them to your followers. You will soon be recognized as a source of great information in your area of expertise.
 

As you go through each of the above steps, your reputation as an expert will grow, especially in your particular niche. this will lead to trust… which will lead to more business for you.

Remember these are just options.  Do what works for you and it doesn’t have to happen all at the same time.

 

Register for the "Position Your Brand" Email Bootcamp and repeat this lesson and more.  It is an intense 5-Week Course designed to equip you in making your Brand trustworthy.

 

Visit us at www.albahenderson.com, make the investment and start Today!  Your Brand is worth it.

 

#positionyourbrand #business #smallbusness #enrepreneur #yourbrand #investinyourbrand

An Interesting Place Called....Entrepreneurship

Prayer Principles
Romans 8:28 NIV

"And we have known that to those loving God all things do work together for good, to those who are called according to purpose."

Entrepreneurship is an interesting place and it is often met with failure and setback.

But when you know that there is a purpose for your work, you are clear that you are on assignment.  Remember the good and bad are working for your good.

As you continue to build your relationship with God, He will move you forward from barely making it in business to having more than enough.  He will present and open doors in a supernatural way.  He will position your name with the right people, in the right places and at the right time.  

Ephesians 3:20 NIV
Now to him who is able to do immeasurably more than all we ask or imagine, according to his power that is at work within us"
#PrayWorkSlay

PRAYER
Dear Lord, I pray for the understanding and support of those closest to my heart, my family, that they will equate what may seem like endless hours of pre-occupation with business affairs to what is at the very core of my being. 

Once I achieve what I set out in it's fullest, I will become that more complete being I strive to be.  I am an entrepreneur.  I thank you Lord, and I am grateful that you allow me to see another day of fulfillment and a walk in my purpose. Order my steps Lord.  In Jesus name, Amen.

Have you joined the success network, BrandHer Pearl?  Visit www.brandherpearl.com.

You're WOW! Vision/Purpose Statement

The composition of a good vision/purpose statement

Your statement is going to describe the dream you have for your organization, so set no limits when initially exploring yours. You may even discover possibilities and opportunities that may not have come across your mind before. 

You’ll want to spend a few days thinking on your statement, then edit it down into something that’s realistic and achievable. Just don’t edit out your passion or your Why. Those are going to get you motivated and excited about accomplishing your vision.

A good vision statement

• Identities direction and purpose
• Sets standards of excellence that reflect high ideals and a sense of integrity
• Is persuasive and credible
• Inspires enthusiasm and encourages commitment
• Is well articulated and easily understood
• Is ambitious and calls for a shared commitment
• Challenges and inspires people to align their energies in a common direction
• Fits with the business’ unique culture and values
• Results in efficiency and productivity
• Reflects your company’s unique strengths

Questions to consider when creating your vision statement

• Who is your ideal client?
• What are your financial goals for your practice?
• What will you or your firm be known for?
• What services will you provide your clients?
• What will your role be in the practice?
• Where do you practice?
• When will you need more space, different systems, more staff, more attorneys?
• Why are you practicing law?
• Why will your clients hire you rather than your competition?
• What will the culture of your practice be?
• What are your beliefs and values and how will they affect your practice?

Using your Why to help craft your vision/purpose statement

If you’ve already got your Why, it’ll make it somewhat easier to come up with your mission statement. Using your Why and the questions above, you should be able to come up with one in no time.

Let’s use my Why for example:

I believe in the power of dreams. We all have one. Some of us trade them in, but a select few relentlessly pursue their dreams and passions and never give up. My services are for the ones who didn’t trade theirs in and are looking to make their dreams become a reality; to take the vision in their head and make it absolutely tangible with a memorable, fun, and collaborative experience through brand identity.

Looking at my Why, I now have to create something that would allow me to do this effectively and allow me to continuously grow my business in this direction.

The Alba Henderson Brand will be the exclusive, woman inspired agency for female entrepreneurs and nonprofits. We will turn dreams into visual reality, and position our clients to have the tools to compete, not only against other small businesses. We will provide a full package of services and programs to position our clients for this, ranging from startup steps to social media basics to finding inspiration to move forward to reaching goals to creating action plans to walking in purpose to seeking God first to brand strategy.   

The Alba Henderson Brand will provide the most incredible collaborative experience with our clientele. Our clientele will hire us and tell others to hire us because of our thorough client experience model that positions us as partners instead of a coaching agency.

The culture of The Alba Henderson Brand will thrive on hiring the right people and making sure they are a cultural fit, that they uphold the values of Creating an Experience Above All Else, Being Responsible, Under Promising and Over Delivering, Being Adventurous and Embracing Their BOSS.

The value for our clients working with Alba Henderson is a valuable brand and identity that our clients will be able to use for 5+ years. The investment made in our services will be returned to our clients in a comprehensive, thoroughly built system with the benefits of having access to our exclusive client newsletter, free on-going support and advice, and services at a client-only rate. Clients will also get access to our e-books and courses at a client-only rate.

And ever since I created this statement, I’ve been actively working towards it.

• I sent out my first client value newsletter last month with first-access to new services that will be rolling out in several months with client-only rates.
• I’ve been actively streamlining and strategizing around client services and experience. I wanted to add more value to my clients and include brand strategy in my services.

Your vision statement will allow you to break things down into actionable steps to start accomplishing it. Without it, how else do you expect your organization to grow?

Here’s cheers to your business growth.  Repeat this lesson PLUS register for my POSITION YOUR BRAND BOOTCAMP. 


GRAB THE 5-WEEK EMAIL BOOTCAMP.  EMAIL CLASSES BEGIN SEPT. 11th.

CLICK HERE FOR MORE DETAILS AND FOR REGISTRATION TODAY OR EMAIL ME AT albasevents@gmail.com 

Travel Tips: What's In Your Carry On Ladies

Watching my mom pack for 9 kids during our summer travels and watching too many tv shows, hey!, I've learned how to pack for emergencies.  So here's a funny story, hubby doesn't think it's funny.  

I feel what goes in your carry on is just as important as what goes in your luggage.  During our travels to Puerto Rico, there was that time that we missed our flight returning home.  It always saddens me when it's time for me to leave any beach trip.  So when we missed our flight,  I was kinda happy, woohoo!!.   We called the hotel, our room was still available, they didn't charge us for the additional night.  My husband wasn't too upset.  Until.....it was time to enjoy the pool and the beachside.  

I had everything I needed in my carry on.  Not him...no trunks, no sandals.  Oh man and wait!  We visited the gift shop to purchase swimming trunks for him.....$90.00!!!  Well ladies and gents, be ready, you never know.  Too much is never too much, fold small and get it in there. 

First, yes of course a nice looking carry on is a must...

Be Fashionable!

On My List
Pink is one of my favorite colors and I love Chanel.




Here are a few tips on what to pack in your carry on

• Important documents, if you think it's important, bring it.
  • Tickets
  • Passport
  • Confirmations
  • Addresses
  • Taxi or rental information
  
  
• Summer
  • Bathing suit and cover top
  • Sweater
  • Socks
  • Flipflops
  • Lotion
  • Sunscreen
  • Light overthrow or pretty soft scarf
    
• Winter
  • Sweater or jacket
  • Sweatpants
  • Socks
  • Extra gloves
  • Scarf and hat/cap
  • Vaseline
  • T-shirt (check out my store, hehe)
  • Yup, I put my sneakers in there too:)
• Essentials
  •  Prayers
  • Healthy Attitude
  • Patience
  • Wallet
  • Toiletries
  • Tissues
  • Moisturizer
  • Makeup Bag (see my choice above, lol), makeup
  • Towel
  • Water and Snacks (after screening)
  • Mints, gum or candy 
  • Bug repellent
  • Smell good stuff
  • Medicines 
  • Reading materials
  • Electronics; cell phones, tablets, laptops, chargers, earplugs, eye covers, pillow (I never leave home without it), music, your favorite planner and pen, business cards (Be Boss!)
  • Your Bootcamp notes!!! (oh did you forget?, Click Here)
  • An experience and post.
  
  If I forgot anything, please feel free to scoop me in comments...I love to learn!!! If my post helped in any way, please leave a comment or share.   Safe travels to you Queens. #SimplyPlanIt #SimplyPlanItLifestyle #entrepreneurlifestyle #beabossladyalways #travel #chanel #tips
  

Choose Happy

Choose Happy! Choose your next emotion when you are feeling stuck in your business!

This one that baffled me until I actually did it- which is when I realized that I actually do this often very naturally, and I'm sure you do in certain areas, too. (Win!)

Do you know what makes you feel good - big or small? Maybe it's...

• Listening to a power playlist filled with inspiring bosslady songs?
• Going for a walk where your intention is to be fully present?
• Listening to a specific podcast or motivational speaker?
• Coloring?
• Journaling?

PUT IT TO WORK: Have ideas in your back pocket that you can use easily and have them ready when a slump starts coming on. 

Instead of focusing on what's not working, look for the little signs that things ARE working.

 

Sometimes as women, we can get so engrained in the day to day grind that we forget to step back and look at the progress we've made toward our goals. It's not just about seeing little signs that things are working, but to also appreciate how far we've come.

If you're going to run a marathon, you don't not train for it and then try to run the entire race in one day. You take your time working toward it - conditioning yourself mentally and physically to make it to the end on race day. 

Same thing here. 

What indications do you see that what you're doing is working?

• Are you getting more subscribers little by little?
• Did you see more website hits this week or month? Where did you see them? What efforts drove them? 
• Have you slowly been getting more discovery calls or free assessments booked?
• Have you found a lot of traction on certain Instagram or Facebook posts?
• Have you started to see a trend of when you're able to produce great content that your audience loves?
• Have you done more Periscopes now than ever before?
• Have you really worked on your visibility issues by showing up online?

 This is a great step in strategic thinking. 

Here’s cheers to your business growth.  Repeat this lesson PLUS register for my POSITION YOUR BRAND BOOTCAMP. 


GRAB THE 5-WEEK EMAIL BOOTCAMP. 

CLICK HERE FOR MORE DETAILS AND FOR REGISTRATION TODAY OR EMAIL ME AT albasevents@gmail.com 

Biggest Liability

Proverbs 23:7 King James Version (KJV)

^"For as he thinketh in his heart, so is he: Eat and drink, saith he to thee; but his heart is not with thee.

Your Thoughts are your biggest assets or liability.  Your mind talks.  You have the ability to stay focused and organize your thoughts.  

Learn from your experiences, shake off mistakes and disappointment quickly.  You don't have time to stay there.

Prayer
Father God, I pray that today is a day of excellence and at its' conclusion I can acknowledge and be grateful for moving forward and the growth I have experienced.  In Jesus name. Amen 

The Soar Path

How to stay focused, work efficiently and be most productive. Let's take a walk on The Soar Path.

Many entrepreneurs work from home. Some have brick and mortar small business.  However, life happens.  Most times we are interrupted by Life Happens.   

We seem to lose focus when life happens and it creates  stand still moments. I am a grandma!! I should be at home just visiting with my grandkids all the time.  Noooo, I am a boomer entrepreneur!!!

I have clients and workshops, I am a speaker and coach.  I am very busy.  I own a women’s inspirational network  I am very busy.  When do I get unfocused?   

When I want to have a little fun with my babies.  I have learned to combat my little issue by creating smaller tasks and being productive even when my beautiful grands are visiting. 

 GET READY TO IGNITE

Most of getting focused has a lot to do with Day 3. This is perhaps the biggest, most important day of them all because it’s all about how to maintain FOCUS, efficiency and productivity on your entrepreneurial journey.

What happens once we’ve been given all the information, resources and tools we could possibly need to start creating, growing and maintaining our businesses?

Being able to stay focused, work efficiently and be productive are three of the biggest struggles I hear from our audience on a regular basis, and without these three things, you’re going to have a really hard time making any progress with your business growth.

Being an entrepreneur means there is no-one telling you what to do.  Someone else was giving you my “to-do” lists.

A helpful way to help hold yourself accountable is to join a small mastermind group or online community. 

A mastermind might be made up of just you and one other person, (I do this often) or it might be you and 3 or 4 others who you’ve met through an online community you’re a part of.

If you have someone you can check in with daily, weekly or even bi-weekly, that accountability is HUGE when it comes to meeting your goals.

Repeat
Don’t forget this step! It’s important to understand that this strategy is not a one-time thing, rather something you get in the habit of doing every single week.

If you get to a point where you feel like you’ve mastered this stuff, awesome! Then I challenge you to start doing it daily.

Working efficiently: Theming

A few months ago I implemented a simple technique that has helped me become more efficient, get more done and make more money in my business.

It’s called Theming Your Days

Whether you love planning and execution or hate it, theming your days can help you do both without having to hold actual planning sessions and meetings with yourself every day.
So let’s talk about how you might implement this concept of theming your days in your business.

Establish Your Themes

First part is simple: what themes are required in your business in order to make it run? Or, in other words, what do you do on a regular basis that actually creates your business?

Some examples might be:

• Creating podcast episodes
• Writing blog posts
• Emailing a weekly newsletter to my list
• Hosting Webinars
• Moderating a community Forum
• Email
• Social Media
• Creating videos

…you get the idea.

EXERCISE: 
Now pick 4 to 5 themes that are recurring for you and that, together, create your FOCUS.

Schedule it

Once you have your themes, create a schedule around them, giving each day of your “work week” a theme.

Do the work

Two major reasons why theming your days works – why you’re able to be more efficient, get more done, and make more money in your business – are:

1. You no longer wake up asking yourself, “What should I work on today?”

2. You don’t have to re-adjust and re-focus 3 to 4 times throughout the day as you jump from one unrelated task to the next.

But theming your days is only going to help you be more efficient, get more done, and make more money in your business if you actually do the work.

Theming isn’t a way for you to be able to just say you’re going to do something.

Theming isn’t meant to be used in order to draw up a bunch of plans and then not take the first step towards implementing them.

Theming isn’t about sitting and thinking about how you don’t really feel like doing it…YOU HAVE TO DO THE WORK!

Get yourself in your theme zone, because guess what?… You don’t have to get out of that zone when you’re working within a theme for an entire day!

WHEN UNEXPECTED TASKS SURFACE
Of course there will be unexpected tasks that will surface that need your immediate attention; like

·      Corresponding to emails

·      Creating invoices

·      Creating and putting up a lead page

·      Time for website updates

The daily tasks will remain daily, but with theming you have to become very disciplined as to not crush the time you’ve promised to your daily theme. This might mean using an online timer to remind you that 1.5 hours in Facebook isn’t necessary going to ensure great community engagement :)

Thank you SO much for joining me on The Soar Path! I’m grateful you’ve decided to come on this journey with me.

And Congratulations! – you’ve just taken a huge step in growing your business: you’ve invested the time to learn about the steps and strategies you can take TODAY to help move your business forward.

The key to remember now that we’re at the end of The Soar Path is that none of this content will matter unless YOU put it into action.

>> What’s ONE thing you’re going to do TODAY to help move your business forward? << 

>> What’s ONE thing you’re going to do TODAY to help you get one step closer to your goals? <<

Here’s cheers to your business growth.  Repeat this lesson PLUS register for my POSITION YOUR BRAND BOOTCAMP. 


GRAB THE 5-WEEK EMAIL BOOTCAMP .

CLICK HERE FOR MORE DETAILS AND FOR REGISTRATION TODAY OR EMAIL ME AT albasevents@gmail.com