Making Yourself The Expert

One thing that I have learned on this entrepreneurial journey is that you have to be consistently learning.  Learn, Learn, Learn.  Study, Study, Study.  Research, research, research.  Engage, engage, engage.  Share, share, share.  Personal and professional development is key to success.

Everybody trusts an expert. And, as every salesperson will tell you, individuals want to do business with people they know, like, and trust.
 

Here’s the 10-step process:

Step 1. Determine how you are going to brand yourself or your company. How do you want people to see or perceive you?

Step 2. Create a profile that will match your brand. It can include your degrees or certifications, your experience, your knowledge, and any material you’ve written or created.

Step 3. Create accounts at all of the major sites where you can brand yourself — LinkedIn, Twitter, YouTube, Facebook. Then post consistent information on each of these sites with proof of your expertise.

Step 4. Get your knowledge out there by participating online. Many social media websites — including LinkedIn and Facebook — provide a place for you to answer questions posted by other users. All you need to do is review the questions, post a detailed, informed answer, and include a way for people to contact you.

Step 5. Get published on the Internet. The easiest and fastest way to get published is by creating a blog. There are many free tools out there for blogging, including WordPress and Blogger. The more quality information you publish in your area of expertise, the more you are perceived as an expert.

Step 6. To increase the impact of your social media presence, interlink between the social media sites and have them all crosslink to your website or blog. For example, have LinkedIn link to your blog, have Facebook link to your blog, and have your blog link back to LinkedIn and Facebook.

Step 7. Develop a strategy for enhancing your credibility with simple, informational videos highlighting your area of expertise. They can be as short as 3-4 minutes. Record them with a flip camera or a video cam on your computer and upload them to YouTube.

Step 8. Leverage the power of these sites for search engine optimization. If you follow the steps above, you’ll find that your name will come up high in the search engines. Google loves social media websites.

Step 9. Be active on these sites. You need to become part of the community. Social media websites are not just places to post information and broadcast your ideas. They are designed to be interactive. The more you interact, the more people will get to know, like, and trust you — and respect you as an expert.

Step 10. Finally, become a voice of your industry. You can do this by researching relevant news stories and reporting on them to your followers. You will soon be recognized as a source of great information in your area of expertise.
 

As you go through each of the above steps, your reputation as an expert will grow, especially in your particular niche. this will lead to trust… which will lead to more business for you.

Remember these are just options.  Do what works for you and it doesn’t have to happen all at the same time.

 

Register for the "Position Your Brand" Email Bootcamp and repeat this lesson and more.  It is an intense 5-Week Course designed to equip you in making your Brand trustworthy.

 

Visit us at www.albahenderson.com, make the investment and start Today!  Your Brand is worth it.

 

#positionyourbrand #business #smallbusness #enrepreneur #yourbrand #investinyourbrand

An Interesting Place Called....Entrepreneurship

Prayer Principles
Romans 8:28 NIV

"And we have known that to those loving God all things do work together for good, to those who are called according to purpose."

Entrepreneurship is an interesting place and it is often met with failure and setback.

But when you know that there is a purpose for your work, you are clear that you are on assignment.  Remember the good and bad are working for your good.

As you continue to build your relationship with God, He will move you forward from barely making it in business to having more than enough.  He will present and open doors in a supernatural way.  He will position your name with the right people, in the right places and at the right time.  

Ephesians 3:20 NIV
Now to him who is able to do immeasurably more than all we ask or imagine, according to his power that is at work within us"
#PrayWorkSlay

PRAYER
Dear Lord, I pray for the understanding and support of those closest to my heart, my family, that they will equate what may seem like endless hours of pre-occupation with business affairs to what is at the very core of my being. 

Once I achieve what I set out in it's fullest, I will become that more complete being I strive to be.  I am an entrepreneur.  I thank you Lord, and I am grateful that you allow me to see another day of fulfillment and a walk in my purpose. Order my steps Lord.  In Jesus name, Amen.

Have you joined the success network, BrandHer Pearl?  Visit www.brandherpearl.com.

You're WOW! Vision/Purpose Statement

The composition of a good vision/purpose statement

Your statement is going to describe the dream you have for your organization, so set no limits when initially exploring yours. You may even discover possibilities and opportunities that may not have come across your mind before. 

You’ll want to spend a few days thinking on your statement, then edit it down into something that’s realistic and achievable. Just don’t edit out your passion or your Why. Those are going to get you motivated and excited about accomplishing your vision.

A good vision statement

• Identities direction and purpose
• Sets standards of excellence that reflect high ideals and a sense of integrity
• Is persuasive and credible
• Inspires enthusiasm and encourages commitment
• Is well articulated and easily understood
• Is ambitious and calls for a shared commitment
• Challenges and inspires people to align their energies in a common direction
• Fits with the business’ unique culture and values
• Results in efficiency and productivity
• Reflects your company’s unique strengths

Questions to consider when creating your vision statement

• Who is your ideal client?
• What are your financial goals for your practice?
• What will you or your firm be known for?
• What services will you provide your clients?
• What will your role be in the practice?
• Where do you practice?
• When will you need more space, different systems, more staff, more attorneys?
• Why are you practicing law?
• Why will your clients hire you rather than your competition?
• What will the culture of your practice be?
• What are your beliefs and values and how will they affect your practice?

Using your Why to help craft your vision/purpose statement

If you’ve already got your Why, it’ll make it somewhat easier to come up with your mission statement. Using your Why and the questions above, you should be able to come up with one in no time.

Let’s use my Why for example:

I believe in the power of dreams. We all have one. Some of us trade them in, but a select few relentlessly pursue their dreams and passions and never give up. My services are for the ones who didn’t trade theirs in and are looking to make their dreams become a reality; to take the vision in their head and make it absolutely tangible with a memorable, fun, and collaborative experience through brand identity.

Looking at my Why, I now have to create something that would allow me to do this effectively and allow me to continuously grow my business in this direction.

The Alba Henderson Brand will be the exclusive, woman inspired agency for female entrepreneurs and nonprofits. We will turn dreams into visual reality, and position our clients to have the tools to compete, not only against other small businesses. We will provide a full package of services and programs to position our clients for this, ranging from startup steps to social media basics to finding inspiration to move forward to reaching goals to creating action plans to walking in purpose to seeking God first to brand strategy.   

The Alba Henderson Brand will provide the most incredible collaborative experience with our clientele. Our clientele will hire us and tell others to hire us because of our thorough client experience model that positions us as partners instead of a coaching agency.

The culture of The Alba Henderson Brand will thrive on hiring the right people and making sure they are a cultural fit, that they uphold the values of Creating an Experience Above All Else, Being Responsible, Under Promising and Over Delivering, Being Adventurous and Embracing Their BOSS.

The value for our clients working with Alba Henderson is a valuable brand and identity that our clients will be able to use for 5+ years. The investment made in our services will be returned to our clients in a comprehensive, thoroughly built system with the benefits of having access to our exclusive client newsletter, free on-going support and advice, and services at a client-only rate. Clients will also get access to our e-books and courses at a client-only rate.

And ever since I created this statement, I’ve been actively working towards it.

• I sent out my first client value newsletter last month with first-access to new services that will be rolling out in several months with client-only rates.
• I’ve been actively streamlining and strategizing around client services and experience. I wanted to add more value to my clients and include brand strategy in my services.

Your vision statement will allow you to break things down into actionable steps to start accomplishing it. Without it, how else do you expect your organization to grow?

Here’s cheers to your business growth.  Repeat this lesson PLUS register for my POSITION YOUR BRAND BOOTCAMP. 


GRAB THE 5-WEEK EMAIL BOOTCAMP.  EMAIL CLASSES BEGIN SEPT. 11th.

CLICK HERE FOR MORE DETAILS AND FOR REGISTRATION TODAY OR EMAIL ME AT albasevents@gmail.com