You're WOW! Vision/Purpose Statement

The composition of a good vision/purpose statement

Your statement is going to describe the dream you have for your organization, so set no limits when initially exploring yours. You may even discover possibilities and opportunities that may not have come across your mind before. 

You’ll want to spend a few days thinking on your statement, then edit it down into something that’s realistic and achievable. Just don’t edit out your passion or your Why. Those are going to get you motivated and excited about accomplishing your vision.

A good vision statement

• Identities direction and purpose
• Sets standards of excellence that reflect high ideals and a sense of integrity
• Is persuasive and credible
• Inspires enthusiasm and encourages commitment
• Is well articulated and easily understood
• Is ambitious and calls for a shared commitment
• Challenges and inspires people to align their energies in a common direction
• Fits with the business’ unique culture and values
• Results in efficiency and productivity
• Reflects your company’s unique strengths

Questions to consider when creating your vision statement

• Who is your ideal client?
• What are your financial goals for your practice?
• What will you or your firm be known for?
• What services will you provide your clients?
• What will your role be in the practice?
• Where do you practice?
• When will you need more space, different systems, more staff, more attorneys?
• Why are you practicing law?
• Why will your clients hire you rather than your competition?
• What will the culture of your practice be?
• What are your beliefs and values and how will they affect your practice?

Using your Why to help craft your vision/purpose statement

If you’ve already got your Why, it’ll make it somewhat easier to come up with your mission statement. Using your Why and the questions above, you should be able to come up with one in no time.

Let’s use my Why for example:

I believe in the power of dreams. We all have one. Some of us trade them in, but a select few relentlessly pursue their dreams and passions and never give up. My services are for the ones who didn’t trade theirs in and are looking to make their dreams become a reality; to take the vision in their head and make it absolutely tangible with a memorable, fun, and collaborative experience through brand identity.

Looking at my Why, I now have to create something that would allow me to do this effectively and allow me to continuously grow my business in this direction.

The Alba Henderson Brand will be the exclusive, woman inspired agency for female entrepreneurs and nonprofits. We will turn dreams into visual reality, and position our clients to have the tools to compete, not only against other small businesses. We will provide a full package of services and programs to position our clients for this, ranging from startup steps to social media basics to finding inspiration to move forward to reaching goals to creating action plans to walking in purpose to seeking God first to brand strategy.   

The Alba Henderson Brand will provide the most incredible collaborative experience with our clientele. Our clientele will hire us and tell others to hire us because of our thorough client experience model that positions us as partners instead of a coaching agency.

The culture of The Alba Henderson Brand will thrive on hiring the right people and making sure they are a cultural fit, that they uphold the values of Creating an Experience Above All Else, Being Responsible, Under Promising and Over Delivering, Being Adventurous and Embracing Their BOSS.

The value for our clients working with Alba Henderson is a valuable brand and identity that our clients will be able to use for 5+ years. The investment made in our services will be returned to our clients in a comprehensive, thoroughly built system with the benefits of having access to our exclusive client newsletter, free on-going support and advice, and services at a client-only rate. Clients will also get access to our e-books and courses at a client-only rate.

And ever since I created this statement, I’ve been actively working towards it.

• I sent out my first client value newsletter last month with first-access to new services that will be rolling out in several months with client-only rates.
• I’ve been actively streamlining and strategizing around client services and experience. I wanted to add more value to my clients and include brand strategy in my services.

Your vision statement will allow you to break things down into actionable steps to start accomplishing it. Without it, how else do you expect your organization to grow?

Here’s cheers to your business growth.  Repeat this lesson PLUS register for my POSITION YOUR BRAND BOOTCAMP. 


GRAB THE 5-WEEK EMAIL BOOTCAMP.  EMAIL CLASSES BEGIN SEPT. 11th.

CLICK HERE FOR MORE DETAILS AND FOR REGISTRATION TODAY OR EMAIL ME AT albasevents@gmail.com