Making Yourself The Expert

One thing that I have learned on this entrepreneurial journey is that you have to be consistently learning.  Learn, Learn, Learn.  Study, Study, Study.  Research, research, research.  Engage, engage, engage.  Share, share, share.  Personal and professional development is key to success.

Everybody trusts an expert. And, as every salesperson will tell you, individuals want to do business with people they know, like, and trust.
 

Here’s the 10-step process:

Step 1. Determine how you are going to brand yourself or your company. How do you want people to see or perceive you?

Step 2. Create a profile that will match your brand. It can include your degrees or certifications, your experience, your knowledge, and any material you’ve written or created.

Step 3. Create accounts at all of the major sites where you can brand yourself — LinkedIn, Twitter, YouTube, Facebook. Then post consistent information on each of these sites with proof of your expertise.

Step 4. Get your knowledge out there by participating online. Many social media websites — including LinkedIn and Facebook — provide a place for you to answer questions posted by other users. All you need to do is review the questions, post a detailed, informed answer, and include a way for people to contact you.

Step 5. Get published on the Internet. The easiest and fastest way to get published is by creating a blog. There are many free tools out there for blogging, including WordPress and Blogger. The more quality information you publish in your area of expertise, the more you are perceived as an expert.

Step 6. To increase the impact of your social media presence, interlink between the social media sites and have them all crosslink to your website or blog. For example, have LinkedIn link to your blog, have Facebook link to your blog, and have your blog link back to LinkedIn and Facebook.

Step 7. Develop a strategy for enhancing your credibility with simple, informational videos highlighting your area of expertise. They can be as short as 3-4 minutes. Record them with a flip camera or a video cam on your computer and upload them to YouTube.

Step 8. Leverage the power of these sites for search engine optimization. If you follow the steps above, you’ll find that your name will come up high in the search engines. Google loves social media websites.

Step 9. Be active on these sites. You need to become part of the community. Social media websites are not just places to post information and broadcast your ideas. They are designed to be interactive. The more you interact, the more people will get to know, like, and trust you — and respect you as an expert.

Step 10. Finally, become a voice of your industry. You can do this by researching relevant news stories and reporting on them to your followers. You will soon be recognized as a source of great information in your area of expertise.
 

As you go through each of the above steps, your reputation as an expert will grow, especially in your particular niche. this will lead to trust… which will lead to more business for you.

Remember these are just options.  Do what works for you and it doesn’t have to happen all at the same time.

 

Register for the "Position Your Brand" Email Bootcamp and repeat this lesson and more.  It is an intense 5-Week Course designed to equip you in making your Brand trustworthy.

 

Visit us at www.albahenderson.com, make the investment and start Today!  Your Brand is worth it.

 

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